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Retail Marketing Specialist

Own and deliver a seamless omni-channel guest journey by leading merchandising strategy, POP execution, and go-to-market delivery across KFC Canada’s marketing calendar. This role drives cross-functional alignment, leverages insights and testing to optimize performance, and ensures consistent, high-impact execution across all channels and restaurants. <ul><li>Own the design and delivery of a modern, end-to-end guest journey leading an omni-channel merchandising strategy aligned to annual marketing priorities and brand calendars.</li><li>Lead planning and execution of all point-of-purchase (POP) programs across KFC restaurants, partnering with internal teams and external vendors to ensure flawless in-market execution while driving cost efficiencies through a national POP audit framework.</li><li>Serve as the go-to-market owner for calendar execution, leading Brand Builder forums and managing window deliverables such as PAF, POS and related executional requirements are completed on time.</li><li>Drive cross-functional collaboration with Finance, Training, Operations, and Supply Chain to deliver robust post-promotion analysis (PPA) identifying insights to optimize future launches.</li><li>Support concept testing and market research recommendations to inform core marketing initiatives and innovation launches ensuring learnings are actioned into execution.</li><li>Brief, manage, and partner with agency teams to develop, validate, and deliver consumer-led insights, product research, and creative that show up powerfully and consistently in-market. </li></ul>Education/Certifications <ul><li>You will be required to attend the KFC Canada office in Vaughan, ON - Tuesdays & Thursdays in-office + one Wednesday per month for collab week. </li><li>University degree in Marketing or Business and a minimum of three years’ experience in Marketing and/or advertising with a leading retailer, QSR or packaged goods organization/ agency in the restaurant industry. </li></ul>Experience This role must have: <ul><li>Proficient in MS Office (Word/ Excel/ Powerpoint)</li><li>Excellent organizational skills, ability to multi-task with several priorities and thrive on a fast-paced team</li><li>Strong analytical skills and an ability to turn insights into action driven results</li><li>Strong verbal and written communication and presentation skills </li></ul>We’d Prefer This Role To Have <ul><li>A collaborative mindset with the ability to lead a divergent group of operators, franchisees and senior management through influence and persuasion</li><li>Ambitious, self-starter attitude, with a hunger to learn, grow and challenge the status quo</li><li>Bilingual (French, written and verbal) would be considered an asset </li></ul>Working Conditions General work conditions: <ul><li>Full-time hours</li><li>Standard office environment (clean, well-lit, temperature-controlled)</li><li>Work typically performed at a desk/computer workstation</li><li>Access to necessary technology and equipment (laptop, software, etc.)</li><li>Safe working conditions, including policies for harassment and violence prevention</li><li>Access to workplace accommodations under the Human Rights Code</li><li>Meal and rest breaks in accordance with ESA </li></ul>Job Demands <ul><li>Requires extended periods of sitting and computer use</li><li>Occasional lifting of office materials (e.g., files or supplies) or other job-related materials up to 25 pounds / 11 kilograms</li><li>Regular communication (in-person, virtual meetings, phone, email) </li></ul>Travel <ul><li>This role requires domestic and/or international travel 10% of the time. </li></ul>Salary Range: $74,000 to $102,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

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