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Senior Key Account Manager - Walmart
Job Location: North York
This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.
About the Role
As the Sr. Key Account Manager, Walmart, you will take the lead in developing and executing strategic business plans for the Walmart, aligning your initiatives with Ferrero’s annual objectives and trade targets. You will be the driving force behind achieving in-store excellence—ensuring that shelving, distribution, merchandising, and pricing consistently meet performance benchmarks.In this role, you will stay ahead of market trends and competitor movements, using your insights to adapt strategies that keep Ferrero competitive and agile. You will communicate these strategies across the retail organization, ensuring flawless national execution by collaborating with cross-functional teams to deliver optimal results.
Beyond strategy, you will also play a pivotal leadership role by mentoring and developing a Key Account Analyst. You will guide them in managing and co-leading analytical support for the entire team—empowering them to conduct deep-dive sales analyses, generate impactful reports, and deliver actionable insights that fuel business growth. Together, you will ensure data integrity and relevance, supporting smarter decision-making across the organization.
This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.
Main Responsibilities
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Budget & Strategy
- Align trade spend with business objectives and topline targets
- Propose volume expectations and develop annual business plans
- Monitor budget performance and ensure compliance with spending guidelines
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Client & Relationship Management
- Act as key contact for Category Buyers, building strong trade relationships
- Collaborate cross-functionally with Sales, Merchandising, and Marketing teams
- Share sales plans and marketplace insights with Sales Leadership
- Maintain high-level customer engagement to drive mutual growth
-
Customer Development
- Build and execute customer OGSTs and Triple Win strategies
- Identify growth drivers by category and store format
- Recommend actions to improve logistics, credit, and overall client management
- Address performance gaps with tailored solutions (e.g. pricing, events, profit mix)
- Support Joint Business Planning (JBP) and initiate new customer relationships
-
Inventory & Activity Planning
- Forecast costs and manage item-level demand
- Monitor promotions, pricing, and sell-through performance
- Recommend store-level inventory adjustments to maximize sales and freshness
- Maintain weekly inventory reports and optimize field force coverage
-
Negotiation & Promotion
- Prepare and present contracts for assigned clients
- Develop sales arguments with Trade Marketing and Category Management
- Negotiate and implement promotional plans aligned with brand strategy
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Customer Strategy Execution
- Communicate channel strategies and promotional plans to customers
- Resolve operational issues and ensure business continuity
- Design retail coverage strategies and execute Ferrero’s freshness policy
-
Sales Analysis & Insights
- Influence decisions through sales data, market trends, and category insights
- Conduct post-program analysis and recommend improvements
- Support planogram development and strategic planning initiatives
-
Team Leadership & Development
- Recruit, coach, and develop team members, fostering a high-performance culture
- Manage a direct report (Analyst), providing mentorship and strategic guidance
- Drive professional development and maintain a succession plan
Who we are looking for
- Bachelor’s degree with 4+ years experience working within the CPG/FMCG industry
- CPG market, customer base and market dynamics knowledge
- Knowledge of Grocery business and distribution network
- Experience selling to Walmart
- Analytical abilities and data proficiency with original thought to interpret
- Excel, database management, macro’s abilities
- Strong knowledge of MS Office software
- Knowledge and Experience of Walmart’s Culture and operating guidelines
- Walmart retail link systems knowledge and experience via field experience or Home Office
- Skill in budget preparation and fiscal management
- Skill in planning, organizing, and implementing a range of sales promotion programs and/or events
- Experience with category management and trade marketing
- Negotiation, presentation and financial skills
