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Senior Customer Marketing Manager - North America (Remote, Eastern Time Zone)
APPLICATION DEADLINE: We encourage you to apply soon if interested, this role will be taken offline based on applicant volume.
We recognize that job searching can sometimes feel uncertain, and we want to be respectful of your time and interest. We're committed to providing updates after the review period and thank you in advance for considering M-Files as your next career opportunity.
Who We Are
M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance.
Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.
At M-Files, our Guiding Principles unite us across diverse cultures and personalities:
- Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
- Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
- Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.
To learn more about us we encourage you to visit our company page.
To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.
Summary of the Role
The Senior Customer Marketing Manager will design and deliver world-class customer marketing campaigns and communications targeted at existing M-Files customers. This role is responsible for planning and executing upselling and cross-selling initiatives, including account-based marketing (ABM) campaigns and customer events across North America. You will also plan and execute global customer webinars, manage product launch communications, create and distribute the M-Files Community content, and execute customer communications to ensure consistent engagement and value delivery.
This position provides an exciting opportunity to develop and execute both global and North America–focused customer marketing and communication campaigns, while collaborating cross-functionally with teams across M-Files. As a key member of the marketing organization, you will play a pivotal role in generating pipeline and driving growth within our existing customer base—from strategic planning through execution and performance analysis.
Additionally, you will support customer advocacy efforts in North America, working within M-Files’ global advocacy framework to identify customer success stories and testimonials that showcase the value of our solutions.
Your time will be divided evenly, with approximately 50% focused on global initiatives and 50% dedicated to North America. You will work closely with the team in Europe.
- Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base.
- Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns.
- Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs.
- Managing product launch communications from planning to post-launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross-functional teams.
- Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base.
- Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M-Files Community, email, social media, etc.
- Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars.
- Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions.
Key interfaces to other M-Files roles:
- Marketing
- Sales
- Customer Success
- Services
- Product
Requirements
Requirements
- MINIMUM EXPERIENCE: 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
- EDUCATION: BS or BA Degree - Bachelor’s degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
- Proven experience developing and executing account-based marketing (ABM) strategies to drive expansion, upsell, and cross-sell within existing customer accounts
- Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
- Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
- Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
- Experience with customer communication and customer relationship management systems (CRMs)
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- Strong ability to create audience-focused content that drives engagement, adoption, and pipeline within the existing customer base
- Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
- Excellent English writing skills, enthusiastic, and comfortable talking with customers
- Highly motivated team player who thrives in a fast-paced environment
- Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
- Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
- Able to travel for work occasionally for events and team meetings
- Able to adjust schedule as needed to collaborate with teams in different time zones
Participation in our Recruitment Process:
- Initial Screening w/People & Culture Team Member
- Hiring Manager (Director, Customer Advocacy & Marketing)
- Role specific Assessment w/Internal Team Member (Global Customer Marketing & Advocacy Manager)
- Cross Functional Team Members (Chief Customer Officer + SVP, Sales - North America)
- Final Interview w/Chief Marketing Officer
- Completed Recruitment Process Time Investment for Applicant: ~Approx. 4hrs
Benefits
Why M-Files?
We are a global company with Finnish roots and with our own product that we are greatly proud of!
By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!
Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.
What We Offer:
- As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
- 10 paid holidays annually
- Unlimited PTO
- Matching 401K Plan (25% of employee's contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered)
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)
