Marketing Analytics Lead

<p>The role is built for a self-starter, and creative, quantitative thinker; someone comfortable pushing for structured insights amidst disparate data sets, and excited about applying data and analytics to advise marketing strategy. Audience / Content Insights & Ad-hoc Studies: using available data sets and machine learning tools to enable both modular and comprehensive research into consumer behavior, marketing content effectiveness and an understanding of related proxy measures and data sets. Scope of data and analysis dependent on business questions and iterative feedback to uncover new, more meaningful questions. Assess business needs to translate complex model outputs into tangible, actionable and interactive reports and tools. Team goals include adapting predictive models for the quickly changing marketplace, enhancing customer engines, and identifying new ways to optimize attribution models.</p><p>PayPal is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p>

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