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Lead, Digital Performance Media

<h1>Become a part of our caring community </h1>As a Media Lead focused on Digital Media and Performance Marketing, you'll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You'll lead planning and performance efforts for National & Local Humana & CenterWell campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes. This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives.Become a part of our caring community and help us put health firstHumana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.As a Media Lead focused on Digital Media and Performance Marketing, you'll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You'll lead planning and performance efforts for National & Local Humana & CenterWell campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes.This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives.Role ResponsibilitiesOverviewThis role leads digital media strategy and execution. You will partner with internal teams, agencies, and analytics functions to deliver high-impact, performance-driven campaigns that support campaign goals, including member acquisition, retention, and brand engagement.The Lead position requires an in-depth understanding of digital and performance marketing channels, including paid search, paid social, programmatic, display, video, and emerging platforms. The ideal candidate has experience developing performance-focused media objectives, stewarding multi-channel campaigns, managing budgets, analyzing data, and guiding agency partners to maximize ROI.Key Responsibilities<ul><li>Lead development of National and Local media strategies across digital and performance marketing channels</li><li>Manage agency and vendor relationships, ensuring timely, high-quality execution and continuous performance optimization</li><li>Analyze campaign performance and proactively optimize; continuously monitor key metrics and provide actionable insights to achieve media goals and business objectives</li><li>Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact</li><li>Present strategies, learnings, and results to senior leadership, influencing investment decisions and marketing priorities</li><li>Drive innovation by testing new platforms, technologies, and optimization strategies to improve efficiency and effectiveness</li></ul>ImpactYour work helps Humana connect with members in meaningful, personalized, and measurable ways—supporting health equity, improving access, and driving better health outcomes through data-driven engagement.<h1> Use your skills to make an impact </h1>Required<ul><li>Bachelor's degree</li><li>Minimum of 10 years of experience in marketing, with at least 7 years in digital media strategy, performance marketing, and campaign execution</li><li>Proven experience with large bidding platforms (SA360, Kenshoo, Etc)</li><li>Expertise in paid search strategy and execution across Google Ads and Microsoft Advertising, including advanced keyword architecture, match types, audience layering and full-funnel optimization at scale.</li><li>Proven leadership in performance-driven bidding and automation, leveraging smart bidding and platform algorithms to maximize ROI, efficiency, and growth across large, complex campaigns.</li><li>Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders</li><li>Strong understanding of digital ecosystem dynamics, consumer behavior, and performance marketing best practices</li><li>Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution, optimization, and reporting</li><li>Deep expertise in performance metrics such as CPA, ROAS, conversion rate, and attribution modeling and the data flows required to support that work</li><li>Experience working in highly regulated industries, with a strong grasp of compliance requirements in digital media</li><li>Highly collaborative and solution-oriented mindset, with a positive, proactive attitude and the ability to partner effectively across teams, influence stakeholders, and drive alignment in a fast-paced environment.</li><li>The associate selected for this role should reside in or around one of the following locations Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL, Nashville, TN, Dallas, TX, Seattle, WA, Denver, CO, and Fort Lauderdale, FL., Washington, D.C.</li></ul>Preferred<ul><li>Experience in healthcare or another regulated industry</li><li>Proficiency in media analytics platforms (e.g., Google Analytics, Adobe Analytics, DSPs, paid social platforms)</li><li>Performance Media Agency or Fortune 50 client experience</li><li>Minimum 7 years in paid search specific media managing annual budgets of 25MM+</li></ul>Additional InformationThis position will operate on Eastern Standard Time (EST) hours and may required travel 1-2 times a year.This position is listed as remote, but may require in office work from time to time.To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:<ul><li>At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested</li><li>Satellite, cellular and microwave connection can be used only if approved by leadership</li><li>Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.</li><li>Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.</li><li>Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information</li></ul>Our Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $115,200 - $158,400 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.<h1> About us </h1>About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com. Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

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