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HubSpot CRM Administrator (Part-Time)
HubSpot CRM Administrator (Part-Time)
Location: Remote (Must be available during EST hours)
Hours: 20 hours/week
About VRAI
At VRAI, we create lab-grown diamonds for modern love stories. Backed by sustainably created materials and cutting-edge technology, our diamonds are made in our zero-emission foundry and set in timeless designs. We’re transforming the fine jewelry industry by combining transparency, innovation, and a deep respect for craftsmanship. We have both a strong retail business (9 showrooms and counting!) as well as a strong digital-first business.
Role Overview
We’re looking for an experienced HubSpot CRM Administrator to manage and optimize our HubSpot instance. You’ll be responsible for powering account-based sales enablement, lifecycle marketing, and CRM data integrity, ensuring a seamless customer journey from first touch to post-purchase engagement.
Key Responsibilities
- Account-Based Marketing Support
- Build workflows, templates, and automated campaigns that enable 1:1 outreach from Sales Advisors to clients.
- Examples include: automated appointment follow-ups, creating follow-up tasks based on customer behavior or preferences, surfacing enriched customer data for personalization.
- Identify key trends, purchase patterns, and client segments from data sets
D2C Lifecycle Campaigns:
- Develop and configure lifecycle workflows to support revenue-driving customer journeys.
- Examples include: abandoned cart emails, cross-sell campaigns, post-purchase nurture flows.
Reporting & Insights:
- Create dashboards and reports for Sales Advisors across company-, store-, and individual-level performance.
- Run and build custom reports focused on client engagement, spending behavior, and outreach activity
- Develop marketing email performance reports on a weekly, monthly, and quarterly basis.
HubSpot Administration & Data Governance:
- Maintain and optimize the marketing database through ongoing list management and hygiene practices.
- Create and manage properties to define engagement tiers, enable segmentation, and personalize outreach.
- Monitor and improve email deliverability, sender score, and overall CRM health.
- Work closely with Engineering to ensure accurate and useful data is synced to HubSpot for automation and personalization.
- Manage user access: onboard new employees and remove departed users.
Qualifications:
- 5+ years of hands-on experience with HubSpot CRM.
- Proven track record supporting high-touch, account-based marketing efforts in a B2C environment.
- Experience designing D2C workflows that drive revenue.
- Strong understanding of data structures, engagement tracking, and campaign performance metrics.
Responses to these questions:
- A list of job roles where you used HubSpot
- What is an example of an account-based marketing campaign you’ve created in HubSpot?
- What is an example of a D2C email lifecycle campaign you’ve built in HubSpot?
