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Gerente Trade Marketing Jr

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.Quer fazer parte de uma empresa líder mundial em saúde do consumidor que tem como propósito entregar a maior saúde diária com humanidade? Quer contribuir para impactar a vida de bilhões de pessoas por meio de grandes e reconhecidas marcas, como Sensodyne, Centrum, Advil, Eno, Sonrisal, Corega, CataflamPro, Sonridor e outras, e poder ir além em um ambiente que celebra a diversidade?Então, confira a oportunidade abaixo e venha fazer parte do nosso time Haleon! Gerente de Trade Marketing Categoria (PAIN- Advil e Cataflan) O Gerente de Trade Marketing Categoria será responsável por engajar e promover comunicação efetiva entre marketing e o time comercial (trade canal e vendas); além da revisão e direcionamento de demanda mensal e plano operacional de inovação da companhia influenciando a alocação de Trade Spending:Principais responsabilidades: <ul><li>Buscar e desenvolver meios de comunicação e fóruns eficazes com o time de marketing, dComm, GC, Shopper, Trade Canal e Vendas;</li><li>Trazer o direcionamento comercial para alinhamento durante o processo de Brand Planning para que as escolhas estratégicas sejam executáveis, acompanhadas e medidas;</li><li>Coordenar a elaboração do deck de trade story anual que serve de base para a contrução dos JBP (Joint-Business-Plans) liderado por trade canal;</li><li>Direcionar e influenciar as necessidades e estratégias de marca na elaboração de materiais de PDV</li><li>Definir direcionamento de mix de produtos, posicionamento de preço e targets de distribuição por canal baseado em premissas claras</li><li>Liderar o processo de revisão de demanda mensal junto ao time de marketing, com o entedimento e compreensão detalhada dos planos e movimentos das categorias e marcas nos canais de venda/mercado</li><li>Criação e elaboração de targets, trade story e plano de go-to-market das inovações de produto, inclusive influenciando melhorias de embalagem</li><li>Definição de atividades comerciais junto a trade canal, assim como direcionar e influenciar a estratégia de materiais de PDV na visão shopper/cliente.</li><li>Acompanhar elaboração de materiais de suporte de produto (narrativa comercial e argumentos de venda).</li><li>Acompanhar o desenvolvimento de conteúdo para treinamentos e eventos </li></ul>Por que VOCÊ? Suas qualificações: <ul><li>Graduação Superior Completo;</li><li>Idiomas exigidos para esta posição: Inglês: Intermediário/Avançado;</li><li>Experiência em Trade Categoria;</li><li>Atuação em FMCG/FMCH desejavelmente na área comercial (vendas, trade, marketing) ou áreas pares (produtivididade de vendas, NRM/pricing, inteligência de mercado);</li><li>Domínio de Excel e Powerpoint;</li><li>Diferenciais: Conhecimento do mercado de OTC e moléculas de analgésicos, Elaboração de macros no excel, conhecimento de IQVIA, Nielsen, Scanntech, PowerBI, Dunnhumby, Symphony</li></ul> Diversidade, Equidade e Inclusão Na Haleon, vamos além das expectativas e impulsionamos uma cultura em que fazemos o que mais importa. Promovemos um ambiente onde a diversidade seja celebrada, a equidade seja praticada e a inclusão seja vivenciada.Nosso compromisso é humanizar as relações, respeitando à individualidade e garantindo que cada colaborador sinta-se valorizado, incluído e parte essencial de nossa comunidade.#CareToJoinUs #HaleonCarreiras #Oportunidade #HaleonBrasil Job Posting End Date 2026-06-12 <h2>Equal Opportunities</h2>Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. <h2>Adjustment or Accommodations Request</h2>If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. <h2>Note to candidates</h2>The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

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